Our Raised Omega Right Program

This program encompasses all aspects of functional food production from feed, to animal care to ensuring consistent and quantifiable levels of Omega-3 enrichment in food products marketed under the Raised Omega Right brand name

The program consists of some key qualifiers for participants such as:

  • Installation and adherence to a quality feeding program
  • A specialty formulated diet that incudes a quantifiable amount of Omega-3 enriched flaxseed
  • Animals are cared for in optimized housing adhering to recognized certification program.
  • Final products are naturally enriched with Omega-3s
  • Analytical Certification (Lab) quantifies the amount of Omega-3 present in food product

 

 

The Benefits of the Program

Benefits of the Raised Omega Right program

  • Omega-3 supports animal health
  • Ensures a level of animal care
  • Promotes enriched Omega-3 food products
  • Sustainable land-based ingredients used in the program

By incorporating the recommended Raised Omega Right diet, it’s complimenting the daily dietary consumption of Omega-3s by the American Medical Association (AMA)

Why consider Raised Omega Right

  • Consumer awareness of Nutritionally Better foods continue to grow
  • Branding is necessary to communicate
  • Lifestyle is health conscious
  • Digital marketing media provides an ability to leverage the messaging
  • Focus on disposable income groups

Raising the standard of nutrition and getting paid for it

  • Consumer awareness of Omega-3s is exceptionally high
    • 97% consumer awareness per Nielsen Perishables Group survey of OMEGA-3 group
  • A real (tangible) category to brand and market
  • Margin improvements
    • Consumers are looking for Nutritionally Better foods;
      • Omega-3s satisfy this need
      • There is a willingness to pay more for Nutritionally Better foods
    • Market Growth
      • Expand a segment by showing the Nutritionally Better health associated for;
        • Mothers
        • Seniors
        • Children

Our Standards

All products produced under the Raised Omega Right brand must adhere to measurable standards of excellence related to:

  • the use of a proven all-natural Omega-3 animal feed ingredient,
  • ensuring that animals under this program are raised by producers who are dedicated to humane animal care and,
  • verified measurable levels of Omega-3 in the functional food.