Our Raised Omega Right Program
This program encompasses all aspects of functional food production from feed, to animal care to ensuring consistent and quantifiable levels of Omega-3 enrichment in food products marketed under the Raised Omega Right brand name
The program consists of some key qualifiers for participants such as:
- Installation and adherence to a quality feeding program
- A specialty formulated diet that incudes a quantifiable amount of Omega-3 enriched flaxseed
- Animals are cared for in optimized housing adhering to recognized certification program.
- Final products are naturally enriched with Omega-3s
- Analytical Certification (Lab) quantifies the amount of Omega-3 present in food product
The Benefits of the Program
Benefits of the Raised Omega Right program
- Omega-3 supports animal health
- Ensures a level of animal care
- Promotes enriched Omega-3 food products
- Sustainable land-based ingredients used in the program
By incorporating the recommended Raised Omega Right diet, it’s complimenting the daily dietary consumption of Omega-3s by the American Medical Association (AMA)
Why consider Raised Omega Right
- Consumer awareness of Nutritionally Better foods continue to grow
- Branding is necessary to communicate
- Lifestyle is health conscious
- Digital marketing media provides an ability to leverage the messaging
- Focus on disposable income groups
Raising the standard of nutrition and getting paid for it
- Consumer awareness of Omega-3s is exceptionally high
- 97% consumer awareness per Nielsen Perishables Group survey of OMEGA-3 group
- A real (tangible) category to brand and market
- Margin improvements
- Consumers are looking for Nutritionally Better foods;
- Omega-3s satisfy this need
- There is a willingness to pay more for Nutritionally Better foods
- Market Growth
- Expand a segment by showing the Nutritionally Better health associated for;
- Mothers
- Seniors
- Children
- Expand a segment by showing the Nutritionally Better health associated for;
- Consumers are looking for Nutritionally Better foods;
Our Standards
All products produced under the Raised Omega Right brand must adhere to measurable standards of excellence related to:
- the use of a proven all-natural Omega-3 animal feed ingredient,
- ensuring that animals under this program are raised by producers who are dedicated to humane animal care and,
- verified measurable levels of Omega-3 in the functional food.